Penulis : Dr. Jean Richard Jokhu
Jumlah Halaman : 67 Halaman
ISBN : On Proses
Harga : Rp 23.500,-
Embark on a journey through the digital landscape of finance with “Decoding Young Investors Behavior.”. As the financial realm undergoes a digital transformation, the role of these influencers takes center stage, shaping the attitudes, norms, and control perceptions of Generation Z in their pursuit of stock market investments. Peeling back the layers, this research explores the profound impact of digital influencers on the building blocks of decision-making – attitude, subjective norm, and perceived behavioural control. From what to wear to what stocks to invest in, learn how the advice and perspectives of digital influencers resonate in the minds of young investors, influencing their judgments, social environments, and the perceived control they hold over their investment behaviours. This research not only offers a comprehensive understanding of the evolving investment behaviors of Generation Z but also provides actionable insights for financial institutions, policymakers, and educators navigating the dynamic intersection of youth, finance, and the digital era.
“Decoding Young Investors Behavior” is an essential guide for anyone seeking to comprehend, connect with, and empower the next generation of investors in an era where digital influencers reign supreme.